Direct navigation describes the method individuals use to navigate the Internet in order to arrive at specific websites. Direct navigation is a new, loosely defined term which is generally understood to include type-in traffic and bookmarked traffic. This involves an internet user navigating to a website directly through the website address bar, bypassing any online search engines and navigating directly to the domain.
For example: if you are looking for hotels in Iceland, you probably will type www.HotelsinIceland.com directly in your broswer instead of visiting a search engine. If you already know the domain name, you don't need a search engine.
WebSideStory has recently published a report illustrating that direct navigation traffic, converts into sales for advertisers at a rate twice that of search engines. Specifically, the Q4 2005 study of internet traffic, revealed that direct navigation traffic such as browser type-in traffic, bookmarks of existing sites and visits to existing, known website domain names converts into sales for advertisers at 4.23% of total visits compared to 2.3% for product and service related searches performed via the search box at search engines such as Google and Yahoo.
InformationStart Internet Concepts B.V., a Dutch Internet Company, owns, in conjunction with her business partners, more than 7.000 domain names based on direct navigation. For an overview of domains for sale or for rent, please visit our Domain Sale page.